Head Resist

After navigating few sites and going through Aaron Matthew Wall’s book on SEO ‘SEO BOOK’ I learned few things about SEO.

Note: Google is targeted mainly in this article.

Parts of Search Engine: Every crawling search engine has the same basic parts

* a crawler * an index (or catalog) * search interface

Crawler: It scours the web following links, updating pages, and adding new pages when it comes across them. Search engines have time of deep crawling and shallow crawling.

Note: We can get page crawled frequently if we get already frequently crawling page point to our page through a hyperlink.

Index: The index is where the spider collected data is stored.

Example: When you search Google and it displays 1-10 out of 143,000 website it means that there are 143,000 web pages which either have the words in your keyword phrase on them, or have inbound links containing the words in the phrase.

Note: To see which pages of a site are indexed by google type site:www.sitename.com

Search Interface: The search algorithm and search interface are used to find the most relevant document in the index based on the user search.

Note: In most major search engines a portion of the relevancy calculations are stored ahead of time and some of them are calculated in real time.

Factors and Guidelines Influencing Page Ranking: http://en.wikipedia.org/wiki/Search_engine_optimization + Google Guidelines + SEO BOOK

SEOs widely agree that the signals that influence a page’s rankings include

1. Use keywords in the title tag. 2. Use appropriate domain name. Tips: a. Avoid long domain names b. Avoid dashes in domain names. E.g. googleads.com is better than google-ads.com c. If site is hosted in UK then use .co.uk domain. Also buy the .com version of domain and redirect to .co.uk. d. If possible use domain name with keywords in it. e. Register your domain at ICANN accredited registrar. f. Don’t go for free hosting. g. Try hosting the site in country it targets e.g. host googleads.co.uk in United Kingdom. Note: Dreamhost and Pair are recommended sites by SEO BOOK for hosting 3. Use keywords in links pointing to the page. 4. Use keywords appearing in visible text. 5. Keywords in Heading Tag H1, H2 and H3 Tags in webpage. 6. Use proper linking from one page to inner pages. 7. Try placing punch line at the top of page. 8. Have other relevant sites link to yours. Note: This is most important and time consuming in SEO. For more details see Creating Inbound Links 9. Make sure all the sites that should know about your pages are aware your site is online. 10. Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link. 11. Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages. 12. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it. 13. Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images. 14. Make sure that your TITLE and ALT tags are descriptive and accurate. 15. Check for broken links and correct HTML. Xenu Link Sluth is a free downloadable link checking program. 16. If you decide to use dynamic pages (i.e., the URL contains a “?” character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few. 17. Keep the links on a given page to a reasonable number (fewer than 100).

There are many other signals that may affect a page’s ranking, indicated in a number of patents held by various search engines, such as historical data. For more details see the Nitty-Gritty section.

Note: Google, Yahoo, Microsoft and Ask.com do not disclose the algorithms they use to rank pages.

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What really is Search Engine Optimisation?

Are Google, Yahoo & MSN (our virtual hubs) truly the Movers and Shakers of the Internet?

When and where did this entire industry of Internet Marketing come to life?

Do we all need Optimisation services for our website?

Well these are few instant questions that every Internet User, like You and I would ask when being faced with a term like Search Engine Optimisation and Internet Marketing for the first time! As Internet users, we probably have never gone beyond the first few of the Search Engine Result Pages oblivious of the entire system and an organized industry that operates behind these search engine pages

Accustomed to the convenience of these online directories that troubleshoot users with numerous listings for every keyword that we type, Google, Yahoo, MSN etc have almost become indispensable to the world of netizens and probably that self-explains the emergence of practices like Search Engine Optimisation and the need for aggressive & manoeuvred – Internet marketing

Now since this tutorial will take you through the entire process of optimizing websites for the search engines for the purpose of Search Engine Marketing from scratch and introduce you to the several SEO services that make this activity decipherable yet calculated I will take you through the tour every step and notch time to time.

In accordance to what I just said, the first thing that comes to the mind of a layman about the World Wide Web is perhaps what & why and then the latent soul of marketing – how does it help me?

The World Wide Web is a term that holds the entire expanse of the Internet within. The Internet-work operates, as the name states – building a web around its self. A web of different networks that cross, compliment and co-exist with each other, the Internet serves as a tool which gives any user a global platform to interact, display, advertise, sale, purchase etc.

Take for example; if you have a business idea in mind, or want to reach out to the masses for just about anything under the sun – you perhaps must have immediately thought of having a website that speaks for you. Given that you are reading this tutorial, its reasonable to assume that you think your business needs a website which you want to make popular – for people to know you.

Building on this- I shall take you through the next few tutorials which will bring you the eminence of the following for SEO purposes.

1. Domain name choice.

2. Keyword research.

3. Meta tags Optimization

4. Title Optimisation

5. Anchor text Optimisation

6. Page Ranks

7. Business analysis

8. Competition on the SERP’s

9. Google Sandbox effect

Watch this space for descriptive information on each of these listed facets of building a website and optimizing it for the Internet.

Meanwhile Jive to the beat of Purple-Jive – a moderated blog from ePurple Media that offers you a platform to Jive-in your queries about the business of Internet Marketing and all that you want to express.

In our forthcoming tutorials, will come up with some more and useful important information including discussion on Domain name choice, Keyword research, Meta tags Optimisation, Page ranks, etc.

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Introducing the Searchlinqs.com Web Blog.As a member of the searchlinqs Internet Marketing team, it’s an exciting time to be a part of our emerging Internet Advertising Industry. Search Engine Marketing (SEM), Search Engine Placement (SEP) & Search Engine Optimization (SEO) are shaping the way we work, play, shop and market ourselves online. That’s a pretty big statement to make! The content that appears on Google, Yahoo and MSN are by no means accidental or arbitrary. The algorithm/formula for sorting what appears on the Search Engines, are closely guarded secrets worth millions of dollars of marketing revenue and can turn the most obscure site or gossip into international results.Much like a newspaper editor or publicist, a decision is made on what content is relevant or invisible to the rest of us. The search engine results only begin with the selected keywords entered into a Search Engine. Careful observation and analysis of those search results are part what the SEO industry and Search Engine Optimization companies do. Google, Yahoo and MSN has become the defacto portals and gatekeepers for the online service world. The sheer volume-combinations of search terms, keywords and related keywords can only be managed by software agents. When these giants move, the Search Engine universe shudders. Google has released no less than 10 updates in the last 2 years; each change shapes the search engine landscape.We have created this SEO blog to showcase Internet Advertising, Internet Marketing tools, showcase Tutorials & Recent Articles, Keyword research strategies and offer opinions on that we feel are major issues affecting our industry. We hope that you find us a useful source and hope you visit us often. Search-Engine-Man www.searchlinqs.com

There goes a popular belief in the world of search engine optimization and that “Content is the King”. A website which provides fresh and relevant content is going to reap the benefits from the search engines in terms of search engine rankings. Google and other major search engines have one primary goal and that is to provide the internet surfers with the most relevant search results for the keyword that they are searching for.

Quantity and Quality of Content:

The first thing to keep in mind when writing content for your website is the quantity of quality content per page. You need to have a good amount of information and text on every page of your website in order to get importance from search engine for your page and its keywords. At least one should have 250 words for each page of website that to get indexed by Google . It’s roughly three average size paragraphs. You need to have this much content on each page in order to make your website informative and relevant. Search Engines only wants to show relevant results to the user and it is quite doubtful that a site with one paragraph would be going to be useful for a searcher.

Having a high quality content which is relevant to your business expertise will help you gain back links automatically. If you are offering tutorials related to SEO, then having plenty of useful content on your website will help you gain back links from other websites.

Usage of Keyword

Another important thing to keep in mind when writing content is usage of keywords. Your keywords should constitute 5% of your total content. A particular keyword should only be repeated 5-8 times in a paragraph consisting of 250 words. You should also make sure to include relevant keywords. A gaming website should not try to optimize content for charity. You should make sure that your keywords are synchronized with the actual content on your website.

Keep providing fresh Content

If you can, then try providing fresh content to Google. Search engines like those websites which produce quality and fresh content on regular basis. Updating and adding content regularly to your website pages will help you gain higher search engine rankings. You can also try to add a Blog on your website. This will help you update your content on regular basis. Writing a Blog at least once a week will make sure that search engines will keep finding fresh data from your website and thus will find your website useful.

Taming Google search results for Geographic location had become frustrating for Webmasters and SEO experts. It is a known fact that Google search results are tweaked based on the location of the searcher, and this phenomenon is caused due to Google algorithm which produces different search results depending on from where the internet user is searching.

Google Webmaster Tools Geographic Targeting Feature

This feature has been introduced with Google webmaster Tool to help webmasters tell the search engine their targeting location.

Effect of Geographic Targeting using Google Webmaster Tool

A few tests have revealed that setting this can effect your search results when a user searches from that location. Although if you are targeting global audience it is advisable not to use this feature as it may have adverse effect.

Factors that contribute to Geographic Search results on Google

Here is a list of some factors that are often perceived as the guiding force for different results by Google by geographic location.

1. : This information tells Google that the website probably belongs to that location, but there are exceptions to that.

2. Extension of the Domain Name: A website which has a country specific domain extension like co.uk or co. in will rank better in UK and India respectively.

3. Keyword Usage on the website: This can also contribute to the changes in ranking algorithm, for example if you are using too much of India or UK in your website it is perceived by Google that the website is targeting that location.

The Google Webmaster Tools Geographic Targeting feature is step forward in helping webmaster target their visitors more effectively and making the web a better place.